#1 Poor or Non Existent Online Marketing

It doesn’t matter if every other part of your online business system is perfect. If you have no customers visiting your site, then you’re not going to make a cent!

This is why the online marketing systems and processes you set up are so critical, for it is these that refer the traffic to your website, traffic that is the lifeblood of your business. And, just as is the case with traditional offline marketing, you are wise to employ multiple channels of message distribution to get the best results.

However, when I am asked to review online business systems that are struggling, one of the most universal issues I discover is that the online marketing systems being used are mostly ineffective, and in some cases, are totally non-existent. In this scenario, it is virtually impossible for an online business system to succeed in achieving its revenue objectives.

In particular, I find the following:

So if you know that you’re struggling in the Online Marketing area, and have accepted the sobering fact that this is costing you thousands, if not tens of thousands, of dollars a year in unrealised revenue, then this is something that you have to change immediately if you are going to have a profitable 2022!