YouTube is not just for entertainment. YouTube is for small business owners as well.
With millions of people using YouTube every day to find products and information, starting a YouTube channel is a good way to get more exposure for your products and services.
With that, you need a channel that’s going to keep viewers coming back for more. this is where you consult the help of a professional.
This guide is going to give you some tips to help you get started with your YouTube channel and how to make it a success.
Top Tips when starting a YouTube channel
- Do your research: Understand your audience.
- Keyword Research: Knowing the YouTube algorithm.
- Planning: Have a well planned out schedule.
- Be consistent: Having regular uploads will mean your channel stays relevant.
- Offer value: What can you expect to gain from your content?
- Practice: Make sure you are a good enough video editor.
- Get Feedback: Know what you’re doing wrong to improve.
- Create a community: Create a community around your channel.
- Network: Create strong partnerships with other brands.
- Think of your future: It may seem like it’s a long way off, but when you do hit 2 million subscribers,
Why start a YouTube Channel?
There are many reasons as to why you might want to start a successful Youtube channel.
It is no secret that Youtube is the second largest search engine on the face of the planet and the 3rd most used search engine on the internet.
It is not just a place where people can upload funny cat videos. In fact, Youtube is an excellent place to build a following, create a community or start a business.
With a Youtube channel, you can create your own content, advertise your products or services, or even make a living by creating tutorial videos or discuss controversial topics.
How to create a youtube channel
Creating your business channel is the first thing you’ll need to accomplish, and YouTube makes it quite simple to do so. You’ll be ready to start setting up your new channel in just a few clicks.
How to create a YouTube channel is as follows:
- Once logged in at YouTube select the user symbol in the top right corner of the page.
- To access the YouTube Settings for your account, click the gear symbol.
- To create a new channel, click.
- Select “Use a business or other name” after that.
- Select Create after adding your brand name.
Choosing a niche for your YouTube Channel
One of the most common questions asked by new YouTubers is “What niche should I choose for my channel?”.
The answer is not as simple as it might seem.
It’s not just about what you like and what you know, but also about your audience and the potential revenues your channel could bring you.
Before you start creating videos, you need to answer these questions:
Who is your audience?
If your audience is not clear to you, it’s impossible to make a video that will appeal to them.
What do you want to do on YouTube?
Do you want to be a producer of educational content?
Or perhaps you’re more of a hobbyist and will upload videos just for fun.
What are you going to do with your videos?
If you’re creating videos as a side project, it’s different from creating videos to make money or build a business.
Deciding what kind of videos you will make
Let’s be honest, starting a YouTube channel is a daunting task. If you have never had any experience or have never used a video camera before then you will find that the idea of starting a YouTube channel can be quite frightening.
But don’t worry, because regardless of your level of experience, you can always make great videos. But you will need to put some thought into what videos you are creating, because this will help you to establish a brand for your channel.
It is important to remember that making videos is more than simply pressing record and then sharing your videos on YouTube so that people can watch them.
The top four categories most watched by YouTube users are:
- entertainment/pop culture
- “how to.”
Learn how to record and shoot videos
Recording videos for your YouTube channel is actually easier than you might think.
Here are some of the best ways to get started, and some of the most important things to remember.
- You don’t need to have the best camera in the world to have a good video. In fact, some of the best YouTube videos are shot on cheap cameras or even cell phones.
- You don’t need to have the best editing software in the world. A lot of YouTube stars use iMovie or Windows Movie Maker. It’s not that hard to learn how to use them, and there are plenty of YouTube videos that will show you how to edit your video.
- Make sure you have a really good microphone. You don’t have to buy something really expensive, but a lot of your viewers will be able to tell the difference.
Equipment required to create YouTube Videos
There are a lot of things that you need to consider when creating videos for YouTube.
After all, it’s not as simple as filming a video and posting it.
You need to make sure that it’s not only something that you enjoy doing and that you’re good at, but that it’s something people want to watch as well.
To start creating content for YouTube we recommend the following:
- Camera, or semi-decent iPhone/Camera Phone
- External Microphone
- Video Editing Software.
Camera / Recording Equipment
Obviously, the camera is the most crucial piece of gear for YouTube. However, be aware that you don’t have to buy the most costly DSLR before you go to the camera shop. Almost anything that can record high-quality (1080p) video can be used.
If you’re just starting out, good camcorders or webcams will do. For when you’re ready to upgrade, DSLRs and mirrorless cameras make fantastic investments. Keep in mind that the sort of YouTube material you want to produce has a big impact on the type of camera you should buy.
Common cameras used for making videos include:
- Action Cam / GoPro
- Camera Phone
Keep in mind that the audio quality must match the video. If the audio is subpar, it won’t matter how well-produced your 4K cinematic footage is if your viewers lose interest. The next most critical item to have for making YouTube videos is a good microphone because built-in laptop or camera microphones typically have poor audio quality because they can’t efficiently record or reduce surrounding sounds.
Common microphones used for recording videos include:
- USB Headset
- Condenser Microphone
- Shotgun Microphone
- Lapel Microphone
- Camera Phone
Unsteady footage should never be used in a professional video production since it could distract or dizziness your viewers. Your images and movies can be stabilised with the use of tripods and gimbal stabilisers. You can select either of these to raise the production value of your YouTube videos depending on how you will be recording your video.
Common tripods used for recording YouTube videos include:
- Standard 3 leg tripod
- Gimbal stabiliser
If you plan to record your videos largely indoors and in low-light settings, you’ll need lighting equipment.
Lighting equipment can alter the atmosphere and balance out the brightness of your setup even if you are filming in an area with plenty of ambient light.
The sorts of lighting gear that you can utilise when filming your YouTube videos are listed below.
- On Camera Lighting
Video Editing Software
Once you have all the necessary tools, you will also need to pick a reliable video editing programme for post-production.
Although YouTube includes a built-in video editor, having your own programme will provide you more freedom to edit your video however you choose.
Common software used for editing YouTube videos include:
Free Editing Software
- VSDC Free Video Editor
- DaVinci Resolve 15
Paid Editing Software
- Adobe Premier Elements
- Final Cut Pro
- Premiere Pro
- Pinnacle Studio
- Premiere Rush
How to get your first subscribers
If you are planning to do a lot of videos or a videos series, you need to think about how to attract your first viewers.
The first thing to think about is what is your niche or what topics you want to cover, this will help you with targeting the right audiences.
Here are some ways to get your first subscribers:
- Post links on other websites
- Be active in the comments section of other videos
- Use Reddit-related subreddits to post links to your videos
- Get known on twitter and share links to your videos
- Use Facebook groups to share your videos
Q. Is it expensive to start a YouTube channel?
It’s very easy to think about starting a YouTube channel and make a couple of videos and get a couple of hundred views but it’s a lot harder to make a profitable YouTube channel.
Many people ask how much it costs to start a YouTube channel. I think a better question is how much does it cost to start a successful YouTube channel. The answer to that is simple, it costs time and effort. The question to that is, how much time and effort are you willing to put in to make your YouTube channel a success?