Start Your Own
Dog Walking Business in Australia

How to start a dog grooming business

Start your own Dog Walking Business with our complete step by step guide by

Table of Contents

Are you a dog lover who enjoys spending time outdoors and staying active? Have you ever considered turning your passion for pups into a profitable business? Look no further than starting a dog walking business!

As a dog walker, you’ll have the opportunity to spend your days doing what you love while also providing a valuable service to busy pet owners in your community. And with the demand for pet care services on the rise, there’s never been a better time to launch your own dog walking business.

But with so many options out there, how do you stand out from the pack? By providing exceptional service, building trust with your clients, and marketing your business effectively.


Main Reasons to start a Dog Walking Business


Dog walking can be a great option for those seeking a flexible schedule, as you can choose your own hours and work around other commitments.

Low start-up costs

Compared to other businesses, starting a dog walking business can require relatively low start-up costs, making it a great option for those on a budget.

High demand

With busy lifestyles and longer work hours, many pet owners are in need of reliable dog walkers to give their furry friends the exercise and attention they need.

Opportunity for growth

As you build a loyal client base, there may be opportunities to expand your services beyond just dog walking, such as offering pet sitting or grooming services.

Chance to work outdoors

If you enjoy spending time outside and staying active, dog walking can be a great way to get some fresh air while also earning a living.

Personal fulfillment

For dog lovers, there’s nothing quite as rewarding as spending time with pups and helping to ensure their health and happiness.

Potential for high earnings

Depending on the demand in your area and the number of dogs you walk each day, there may be potential for high earnings in the dog walking industry.

Steps on How to Start a Dog Walking Business

Starting a dog walking business can be a great way to turn your passion for dogs into a profitable venture. Here is a step-by-step guide to help you get started:

Research the dog walking industry

When researching the dog walking industry, it’s important to gather information on the following areas:

Market demand

Determine the demand for dog walking services in your local area. Research the number of dog owners, the percentage of those who work full-time, and the percentage of those who would be interested in hiring a dog walker. Consider factors like the age and income demographics of your target market.


Identify the other dog walking businesses in your area and analyze their pricing, services, and reputation. Determine what sets your services apart from theirs and how you can differentiate yourself in the market.


Research the average pricing in the market for dog walking services. Consider how much time you will spend with each dog, the distance you will travel, and the number of dogs you will walk at a time. Make sure your pricing is competitive with other businesses in your area.

Marketing strategies

Research effective marketing strategies to promote your dog walking business. Consider social media platforms, online directories, and local pet events as potential marketing channels. Determine which channels will best reach your target market.

Industry regulations

Research any regulations or requirements for dog walking businesses in your local area. This may include obtaining a business license, insurance coverage, or adhering to certain safety standards.

By conducting thorough research on these areas, you can gain a better understanding of the dog walking industry in your area and identify opportunities to differentiate your services and stand out from the competition.

Obtain necessary licenses and permits

Before you can legally start a dog walking business, you will likely need to obtain certain licenses and permits required by your local government. Here are some steps to follow when obtaining the necessary licenses and permits:

Determine the specific licenses and permits required

The licenses and permits you need to operate a dog walking business will depend on your location and the number of dogs you plan to walk at a time. Some cities or states require a specific business license, while others may require a permit to operate a pet care business. It’s important to determine which licenses and permits are required in your area before starting your business.

Commercial Animal Walker Permit VIC

Apply for the necessary licenses and permits

Once you have determined which licenses and permits are required, you will need to apply for them with your local government. This process typically involves submitting an application, paying a fee, and providing proof of insurance coverage.

Meet any additional requirements

In addition to obtaining licenses and permits, you may need to meet certain requirements set by your local government or regulatory agency. This may include passing an inspection of your facilities or meeting specific safety standards for dog walkers.

Renew your licenses and permits

Once you have obtained your licenses and permits, it’s important to keep them up-to-date by renewing them as required by your local government. Failure to renew your licenses and permits on time could result in fines or the revocation of your business license.

By following these steps and obtaining the necessary licenses and permits, you can ensure that your dog walking business is operating legally and in compliance with local regulations.

Develop a business plan

Developing a comprehensive business plan is an essential step in starting a successful dog walking business. Here are some key elements to include in your business plan:

Executive summary

Summarize your business idea, goals, and target market in a few paragraphs.

Business description

Provide a detailed description of your business, including the services you will offer, your target market, and any unique selling points that set you apart from competitors.

Market analysis

Conduct a thorough market analysis, including information about local demand for dog walking services, competitors in the area, and pricing structures.

Marketing strategy

Outline your marketing strategy, including how you plan to reach your target market through social media, advertising, or other channels.

Pricing structure

Determine your pricing structure and pricing strategy, taking into account your expenses and competitor pricing in the area.

Financial projections

Develop financial projections, including startup costs, ongoing expenses, and revenue projections. Use this information to determine when your business will become profitable and how much you will need to earn each month to cover your expenses.

Operations plan

Outline how you will operate your dog walking business on a day-to-day basis, including scheduling, client communications, and record-keeping.

Legal considerations

Address any legal considerations, such as licenses and permits, insurance requirements, and any local regulations you must comply with.

Developing a detailed business plan will help you stay on track and focused on achieving your business objectives. It will also help you secure funding from investors or lenders if needed. Be sure to revisit and update your business plan regularly to reflect changes in the market or your business operations.

Get insured

As a dog walker, it’s important to have liability insurance to protect yourself and your clients in case of accidents or incidents that may occur during dog walks. Here are some steps to take when getting insured:

Research insurance providers

Look for insurance providers that offer liability insurance for dog walkers. You can ask for recommendations from other dog walkers or search online for insurance providers that specialize in pet care businesses.

Review policy options

Once you have identified potential insurance providers, review their policy options to determine which one best meets your needs. Look for coverage that includes liability insurance for accidents or injuries that may occur during dog walks, as well as coverage for damage to property or injury to pets.

Compare costs

As with any insurance policy, the cost of liability insurance for dog walkers can vary based on your location, the number of dogs you walk at a time, and the level of coverage you need. Compare costs from different insurance providers to find the best option for your business.

Purchase insurance

Once you have selected an insurance provider and policy, purchase your liability insurance. Make sure to keep your policy up-to-date and renew it as required to ensure continuous coverage.

Having liability insurance is essential for protecting your business and your clients. Accidents can happen during dog walks, and having the right insurance coverage can give you and your clients peace of mind. By following these steps, you can find and purchase the right liability insurance for your dog walking business

Build a brand

Building a strong brand is important for any business, including a dog walking business. Here are some steps to take when building your brand:

Choose a name

Select a name for your business that accurately reflects your brand and the services you offer. Make sure the name is easy to remember and easy to spell. You can conduct a search online to ensure the name you choose is not already in use.

Create a logo

Develop a logo that represents your brand and the services you offer. The logo should be simple, yet memorable. You can use online tools or hire a graphic designer to create a professional logo.

Build a website

Create a website that showcases your brand and the services you offer. The website should include information about your business, your services, pricing, and contact information. You can use website builders like Wix or Squarespace or hire a web designer to create a professional website.

Develop marketing materials

Create marketing materials such as business cards, flyers, and brochures to promote your business to potential clients. These materials should include your business name, logo, contact information, and a brief description of the services you offer.

Utilize social media

Use social media platforms like Facebook, Instagram, and Twitter to promote your business and engage with potential clients. Share pictures and videos of dogs you have walked and post updates about your services and promotions.

Building a strong brand is important for attracting and retaining clients. By following these steps, you can create a brand that accurately represents your business and the services you offer.

Set your rates

Setting your rates is an important part of starting a dog walking business. Here are some steps to take when determining your pricing structure:

Conduct research

Research the dog walking industry in your area to understand the average pricing structure. Check the rates charged by other dog walking businesses and independent dog walkers. This will give you an idea of what customers in your area are willing to pay for dog walking services.

Determine your expenses

Calculate the costs associated with running your business, including insurance, transportation, supplies, and taxes. This will help you determine the minimum rate you need to charge to cover your expenses and make a profit.

Decide on your pricing structure

You can charge by the hour, per walk, or offer a package deal for a certain number of walks per week. Choose a pricing structure that works best for you and your clients.

Be competitive

Set your rates at a competitive price point, but make sure you are still able to make a profit. It’s important to find a balance between being affordable for clients and being profitable for your business.

Be transparent

Communicate your pricing structure clearly to clients, and provide them with a detailed breakdown of your fees. This will help you build trust with your clients and avoid misunderstandings.

Setting your rates can be a challenging process, but it’s important to make sure you are charging enough to cover your expenses and make a profit. By following these steps, you can determine a pricing structure that works for you and your clients.


Networking is a great way to build relationships and promote your dog walking business. Here are some steps you can take to network effectively:

Attend local pet events

Look for local pet events in your area, such as dog shows, adoption events, or charity walks, and attend them. These events are a great opportunity to meet other pet owners and build relationships with potential clients.

Bring business cards

Bring business cards with you to pet events and hand them out to people you meet. Include your business name, logo, contact information, and a brief description of the services you offer.

Engage with pet owners

Strike up conversations with pet owners at events and ask them about their pets. This can help you build rapport and establish a connection with potential clients.

Offer promotions

Consider offering a promotion or discount to new clients you meet at pet events. This can incentivize them to try your services and help you build your client base.

Follow up

After meeting potential clients at pet events, follow up with them via email or phone. Thank them for their time and express your interest in working with them and their pets.

Networking is a great way to build relationships and attract new clients to your dog walking business. By attending local pet events, engaging with pet owners, and offering promotions, you can establish a strong network of clients and grow your business.

Hire staff

Hiring staff is an important step in growing your dog walking business. Here are some steps to take when hiring additional dog walkers:

Determine your needs

Before hiring staff, determine how many additional dog walkers you need and what qualifications they should have. Consider factors such as availability, experience with dogs, and the ability to handle multiple dogs at once.

Create a job posting

Write a clear and detailed job posting that outlines the responsibilities of the position, the qualifications required, and the compensation offered. Post the job on online job boards and social media platforms.

Screen applicants

Review resumes and conduct initial phone screenings to narrow down the pool of applicants. Then, conduct in-person interviews with the most promising candidates.

Check references

Check the references of your top candidates to verify their experience and qualifications.

Train new hires

Once you’ve hired new dog walkers, provide them with training on your business policies, procedures, and safety protocols. Make sure they are familiar with the neighborhoods and routes where they will be walking dogs.

Monitor performance

Regularly check in with your new hires to monitor their performance and provide feedback. This can help ensure that they are meeting your standards and providing quality service to your clients.

Hiring additional dog walkers can help you expand your business and serve more clients. By following these steps, you can find experienced and qualified staff members who can help you grow your dog walking business.

Establish policies and procedures

Establishing clear policies and procedures is crucial to the success of your dog walking business. Here are some steps to take when developing your policies and procedures:

Identify your policies

Identify the policies that are important to your business, such as cancellation policies, late fees, and emergency procedures. Consider how you will handle situations such as inclement weather, dog illness or injury, and client cancellations.

Create a policy manual

Write out your policies and procedures in a manual that you can provide to your clients. Make sure your manual is clear, concise, and easy to understand.

Communicate with clients

Communicate your policies to your clients when they first sign up for your services. Make sure they understand their responsibilities, such as providing you with emergency contact information and notifying you of any changes to their schedule.

Enforce your policies

Enforce your policies consistently and fairly. If a client violates one of your policies, follow up with them promptly and explain the consequences of their actions.

Update your policies

Review your policies regularly and update them as needed. For example, you may need to update your inclement weather policy during the winter months.

By establishing clear policies and procedures, you can ensure that your clients understand your expectations and their responsibilities. This can help prevent misunderstandings and ensure that your business runs smoothly.

Provide excellent service

Providing excellent service is crucial to the success of your dog walking business. Here are some steps you can take to provide exceptional service to your clients:

Be reliable

Make sure you show up on time for each scheduled walk and communicate with your clients if there are any changes to their schedule. Establishing a consistent routine will help build trust and reliability with your clients.

Pay attention to detail

Pay attention to the details of each dog’s individual needs, such as any medical conditions, preferred walking routes, and behavior around other dogs. This will help you provide personalized and attentive care.

Be communicative

Keep your clients informed of their dog’s well-being and any noteworthy events during the walk. Sending updates, photos, and notes after each walk can also help build a sense of trust and connection with your clients.

Go above and beyond

Providing extra touches, such as leaving a treat for the dog or bringing water on hot days, can go a long way in demonstrating your commitment to excellent service.

Handle issues professionally

If an issue arises, such as a dog getting loose or a client expressing dissatisfaction, handle it professionally and with empathy. Listen to their concerns and do your best to resolve the issue in a way that leaves the client feeling satisfied.

By providing excellent service, you can build a loyal client base that is likely to refer your business to others. This can help you grow your business and achieve long-term success.

Finances required to start a dog walking business

Starting a dog walking business can be a great opportunity for animal lovers looking to turn their passion into a profitable business. However, it’s important to understand the financial requirements involved in starting and running a successful dog walking business. Here is a breakdown of the main financial considerations when starting a dog walking business:

Startup costs

The startup costs for a dog walking business can vary depending on the location and scope of the business. Some of the initial expenses you may need to cover include:

  • Licensing and permit fees
  • Insurance premiums
  • Marketing and advertising expenses
  • Website development costs
  • Business card and flyer printing

Purchase of equipment such as leashes, harnesses, poop bags, and first aid kits

Operating costs

Once your dog walking business is up and running, you will need to cover ongoing expenses to keep the business running smoothly. Some of the ongoing operating costs include:

  • Vehicle expenses such as gas, maintenance, and insurance
  • Payroll expenses if you hire staff
  • Accounting and bookkeeping fees
  • Business insurance premiums and deductibles
  • Continuing education and training expenses
  • Rent or home office expenses

Pricing structure

It’s important to set your pricing structure competitively while also ensuring that it covers all of your business expenses and provides a reasonable profit margin. Some factors to consider when determining your pricing structure include:

  • The average market rates for dog walking services in your area
  • The level of competition in your local market
  • The types of services you offer, such as group walks or individual walks
  • The length of each walk and the number of dogs you walk at once

Cash flow management

As with any business, cash flow management is crucial to the success of a dog walking business. Here are some tips for managing cash flow effectively:

  • Create a detailed budget and stick to it
  • Build a financial cushion to cover unexpected expenses or revenue shortfalls
  • Invoice clients promptly and follow up on overdue payments
  • Keep track of all expenses and revenue in a bookkeeping system
  • Regularly review your financial statements to assess the health of your business

Overall, starting a dog walking business requires an investment of both time and money. By understanding the financial requirements and developing a solid financial plan, you can increase your chances of success and build a profitable business.



Q. What qualifications do I need to start a dog walking business?

There are no formal qualifications required to start a dog walking business, but it’s important to have experience with dogs and be comfortable handling them. You may also need to obtain a business license and liability insurance depending on your location.

Q. Do I need a separate kitchen for my cake business?

Depending on where you live, you may need to have a separate kitchen for your cake business to comply with local health and safety regulations. Check with your local health department to determine the requirements for a home-based food business.

Q: How much money can I make as a dog walker?

The amount of money you can make as a dog walker depends on a variety of factors, including your pricing structure, the number of clients you have, and the types of services you offer. According to Payscale, the average hourly rate for a dog walker in the United States is around $14 per hour, but this can vary significantly based on location.

Q: How many dogs can I walk at once?

The number of dogs you can walk at once depends on your own experience and comfort level, as well as the regulations in your local area. In some locations, there may be a limit on the number of dogs you can walk at once, while in others you may be able to walk several dogs at once.

Q: What equipment do I need to start a dog walking business?

To start a dog walking business, you will need equipment such as leashes, harnesses, poop bags, and first aid kits. You may also need a vehicle to transport the dogs to and from their homes or to walking locations.

Q: How do I market my dog walking business?

Marketing your dog walking business can be done through a variety of channels, such as social media, flyers, business cards, and local events. You can also ask for referrals from satisfied clients and offer discounts or promotions to attract new clients.

Dog walking business related articles

Other Start Your Own Business guides