Start Your Own
Bookkeeping Business in Australia

how to start a bookkeeping business

Start your own Bookkeeping Business with our complete step by step guide by

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Are you a numbers whiz who enjoys organizing financial information and helping businesses thrive?

Starting your own bookkeeping business could be the perfect opportunity for you to turn your passion into a profitable enterprise.

As a bookkeeper, you’ll be responsible for managing financial records and transactions for small businesses, helping them stay on top of their financials and make informed decisions. And with the rise of cloud-based accounting software and digital tools, bookkeeping has never been more accessible or in-demand.

By starting your own bookkeeping business, you’ll have the freedom to set your own schedule, work with a variety of clients, and make a meaningful impact on the success of small businesses in your community.

But to succeed as a bookkeeper, you’ll need more than just number-crunching skills. You’ll also need to be a savvy marketer and salesperson, able to attract and retain clients in a competitive market.

That’s where we come in. Our comprehensive guide to starting a bookkeeping business will walk you through everything you need to know to launch and grow your own successful bookkeeping enterprise, from developing your business plan and setting your pricing to building a strong online presence and landing your first clients.

So if you’re ready to take your love of numbers to the next level and start your own bookkeeping business, let’s get started!

Main Reasons to Start a Bookkeeping Business

Here are some of the main reasons why starting a bookkeeping business can be a great choice:

Low startup costs

Compared to many other types of businesses, bookkeeping has relatively low startup costs. You’ll need some basic equipment and software, but you can often work from home and don’t need a physical storefront.

High demand

Every business, no matter how small, needs to keep track of its finances. This means there’s a high demand for skilled bookkeepers who can help businesses stay on top of their accounting.

Flexible schedule

As a bookkeeper, you’ll have a lot of control over your schedule. You can often work from home, and you can set your own hours to accommodate other commitments.

Good earning potential

While bookkeeping rates vary depending on location and experience, it’s possible to earn a good income as a bookkeeper. And if you decide to expand your business and hire employees or subcontractors, you can scale up your earnings even more.

Opportunity for growth

As your bookkeeping business grows, you can expand your services to include other financial services like tax preparation, payroll management, or financial consulting.

Meaningful work

As a bookkeeper, you’ll be helping small businesses stay financially healthy and make smart decisions. This can be incredibly rewarding work, especially if you enjoy problem-solving and helping others.

Overall, starting a bookkeeping business can be a smart choice if you’re looking for a low-cost, high-demand business opportunity with good earning potential and plenty of room for growth.

Steps on How to start a Bookkeeping Business?

Here’s a detailed outline of the steps you can take to start a bookkeeping business:

Develop your business plan

Developing a solid business plan is a crucial first step when starting any business, and it’s no different when it comes to starting a bookkeeping business. Here are some key elements to consider when developing your bookkeeping business plan:

Define your services

Determine exactly what bookkeeping services you will offer to your clients, such as reconciling bank statements, managing accounts payable and receivable, or preparing financial statements.

Set your pricing

Research industry rates and determine your pricing strategy. Will you charge an hourly rate or a flat fee? How will you handle additional services or unexpected issues that arise?

Identify your target market

Determine the types of businesses you want to serve, such as small businesses, freelancers, or startups. Consider factors such as industry, location, and business size when selecting your target market.

Develop your marketing strategy

Consider how you will reach and attract potential clients, such as through networking events, social media advertising, or email marketing campaigns. Develop a plan to build your brand and differentiate yourself from other bookkeepers in your area.

Outline your financial goals

Determine your financial goals for your business, such as your target revenue and profit margins. Consider your startup costs, ongoing expenses, and projected earnings when setting your financial goals.

By taking the time to develop a thorough business plan, you can set yourself up for success and create a roadmap for building a profitable and sustainable bookkeeping business.

Get licensed and insured

When starting a bookkeeping business, it’s important to make sure you have all the necessary licenses and insurance to operate legally and protect your business. Here are some steps to consider:

Check your local requirements

Depending on where you live, there may be specific requirements for operating a bookkeeping business, such as obtaining a business license or permit. Check with your local government to see what is required in your area.

Register your business

Depending on your business structure, you may need to register your business with your state or local government. This may include registering for a tax ID number, sales tax permits, or other business-related registrations.

Obtain liability insurance

Bookkeepers handle sensitive financial information and mistakes can have significant financial impacts on clients. As such, liability insurance is crucial to protect your business in case of accidents or legal issues. Speak with an insurance agent to learn more about liability insurance options for your bookkeeping business.

Consider other insurance

Depending on the scope of your business, you may also want to consider other types of insurance, such as errors and omissions insurance, which can protect you if a client files a lawsuit claiming that you made errors or omissions in your bookkeeping work.

By taking the necessary steps to obtain licenses and insurance, you can ensure that your bookkeeping business is operating legally and is protected in case of any accidents or legal issues.

Set up your business structure

Setting up your business structure is an important step when starting a bookkeeping business. Choosing the right structure can impact your personal liability, taxes, and other legal obligations. Here are some common business structures to consider:

Sole proprietorship

This is the simplest and most common business structure for small businesses, including bookkeeping businesses. As a sole proprietor, you are the only owner of your business and have full control over its operations. However, you are also personally responsible for any debts or legal issues that may arise.


If you’re starting your bookkeeping business with one or more partners, a partnership may be the right structure for you. A partnership is similar to a sole proprietorship, but involves two or more owners sharing the profits and responsibilities of the business. However, each partner is personally liable for any debts or legal issues that may arise.

Proprietary Limited Company (Pty Ltd)

An Pty Ltd is a popular choice for small businesses because it provides personal liability protection for its owners while also allowing for flexible tax options. An Pty Ltd is a separate legal entity from its owners, which means that owners are not personally liable for the company’s debts or legal issues.


A corporation is a more complex business structure and involves more legal requirements than other structures. However, a corporation can provide personal liability protection and can raise capital through the sale of stocks.

When deciding on your business structure, consider factors such as personal liability, taxes, and the costs and legal requirements associated with each option. Consulting with a lawyer or accountant can also help you make the best decision for your bookkeeping business.

Choose your accounting software

Choosing the right accounting software is a critical decision for any bookkeeping business. The software you choose will help you efficiently manage your clients’ financial records and streamline your bookkeeping processes. Here are some factors to consider when choosing the best accounting software for your business:


Different accounting software options offer different features. Consider what features are essential for your business, such as invoicing, payroll, bank reconciliation, or inventory management.

Ease of use

It’s important to choose software that is easy to learn and use, even if you don’t have extensive accounting experience. Look for software with an intuitive interface and comprehensive user guides or tutorials.


Consider how the software integrates with other tools and systems that you use in your business, such as tax preparation software or time-tracking tools.


Accounting software can range from free to several hundred dollars per month, depending on the features and functionality you need. Consider your budget when selecting software and compare different pricing plans.

Customer support

Look for software that offers comprehensive customer support, including email or phone support, chat support, and a robust help center or knowledge base.

Some popular accounting software options for bookkeeping businesses include QuickBooks, Xero, Wave, and FreshBooks. Do some research to determine which software best suits your needs and budget. Many software providers offer free trials or demos, which can help you make an informed decision.

Learn more: Best Accounting Software

Create your brand

Creating a strong brand for your bookkeeping business is essential to help you stand out in a crowded market and attract potential clients. Here are some steps you can take to create your brand:

Choose a business name

Choose a name that is memorable, easy to spell, and reflects your business values and services. You’ll want to make sure that the name you choose is not already in use by another business. Once you have a business name you can also go ahead and register a domain name suited to your business name.

Create a logo

A logo is a visual representation of your business and can help you establish a recognizable brand identity. Consider hiring a graphic designer or using a logo maker tool to create a professional logo that reflects your business values and services.

Develop a website

A website is a crucial tool for any bookkeeping business, as it provides a platform to showcase your services, pricing, and testimonials from satisfied clients. Consider hiring a web designer or using website builder tools to create a professional and user-friendly website.

Establish your brand identity

Once you have a name, logo, and website, you’ll want to create a consistent brand identity across all your marketing materials. Use the same colors, fonts, and messaging on your business cards, social media profiles, and other marketing materials to create a cohesive brand identity.

Build your online presence

In today’s digital age, having a strong online presence is essential to attract potential clients. Consider creating social media profiles on platforms like LinkedIn, Facebook, and Twitter to connect with potential clients and showcase your expertise.

Creating a strong brand takes time and effort, but it can pay off in the long run by helping you stand out from other bookkeeping businesses and attract more clients. Consider hiring a branding expert or marketing consultant to help you develop a strong brand strategy that aligns with your business goals and values.

Set your pricing

Setting your pricing is an important step in starting your bookkeeping business. Here are some tips to help you determine your rates:

Research industry rates

Start by researching industry rates for bookkeeping services in your area. This will give you a good baseline for setting your prices. You can look at other bookkeeping businesses in your area or check online resources like industry reports and job boards.

Consider your level of experience

Your level of experience can be a factor in setting your rates. If you are just starting out, you may need to charge lower rates to attract clients. As you gain more experience and expertise, you can adjust your rates accordingly.

Determine your costs

Consider your overhead costs, such as software, office space, and supplies, when setting your rates. You’ll want to make sure that your rates cover your expenses and leave room for profit.

Decide on hourly or flat fee pricing

You can choose to charge clients an hourly rate or a flat fee for your services. Hourly rates can be good for short-term or project-based work, while flat fees may work better for ongoing clients.

Consider value-based pricing

Value-based pricing takes into account the value that your services provide to your clients, rather than just your time and expenses. This can be a more effective way to set your rates, as it allows you to charge based on the results that you deliver for your clients.

Ultimately, the pricing strategy that you choose will depend on your business goals, level of experience, and the needs of your target market. It’s important to regularly review and adjust your pricing to ensure that it remains competitive and profitable over time.

Build your online presence

Building a strong online presence is crucial for any bookkeeping business, as it can help you reach a wider audience, showcase your services, and connect with potential clients. Here are some steps you can take to build your online presence:

Create a website

A website is the foundation of your online presence and can help you establish credibility and showcase your services. Consider using website builder tools like Wix, Squarespace, or WordPress to create a professional and user-friendly website.
Optimize your website for search engines: Search engine optimization (SEO) can help your website rank higher in search engine results, making it easier for potential clients to find you online. Consider using keywords related to bookkeeping services in your website content, titles, and meta descriptions, and optimize your website for mobile devices.

Create social media profiles

Social media platforms like Facebook, Twitter, and LinkedIn can be effective tools for connecting with potential clients and promoting your services. Consider creating profiles on these platforms and sharing content related to bookkeeping, finance, and small business management.

Advertise on social media and search engines

Advertising on platforms like Facebook Ads or Google Ads can help you reach a wider audience and promote your services to potential clients. Consider creating targeted ads that highlight your unique selling points and drive traffic to your website.

Building a strong online presence takes time and effort, but it can pay off in the long run by helping you attract more clients and establish your brand. Consider hiring a digital marketing expert or consultant to help you develop a strong online marketing strategy that aligns with your business goals and values.

Participate in online communities

Participating in online communities can be a great way to build your online presence and establish yourself as an expert in your field. Here are some tips for participating in online communities:

Find relevant communities

Look for online forums, groups, or social media communities that are relevant to your target market and industry. For example, you could join bookkeeping or accounting groups on Facebook or LinkedIn, or participate in small business management forums on websites like Reddit or Quora.

Be helpful and informative: When participating in online communities, focus on providing value to other members. Share helpful tips, insights, and advice related to bookkeeping and finance, and answer questions from other members. This can help establish your expertise and build trust with potential clients.

Avoid overtly promoting your services

While it’s important to promote your business and services, it’s also important to avoid being too promotional in online communities. Instead, focus on building relationships with other members and providing value to the community. This can help establish your credibility and reputation over time.

Engage with other members: Engage with other members by commenting on their posts, responding to their questions, and sharing their content. This can help you build relationships with potential clients and establish yourself as a helpful and engaged member of the community.

By participating in online communities, you can not only establish yourself as an expert in your field, but also connect with potential clients and build your online reputation. Just remember to focus on providing value to the community and building relationships, rather than overtly promoting your services.

Network and market your business

Networking and marketing are critical components of building a successful bookkeeping business. Here are some tips for networking and marketing your business:

Attend local business events

Look for local business events, such as networking events, industry conferences, or chamber of commerce meetings. These events can be a great opportunity to meet other small business owners and potential clients. Be sure to bring business cards and be ready to talk about your services.

Join networking groups

Consider joining local networking groups or business associations. These groups can provide valuable opportunities to connect with potential clients and build relationships with other small business owners.

Offer promotions or discounts

Offer promotions or discounts to new clients to help build your client base. For example, you could offer a discount on your first month of bookkeeping services or provide a free consultation to new clients.

Leverage social media

Use social media to promote your business and connect with potential clients. Share helpful tips and insights related to bookkeeping and finance, and engage with other users by commenting on their posts and sharing their content.

Develop referral partnerships

Consider developing referral partnerships with other businesses in your area. For example, you could partner with a local accountant or tax preparation service and offer each other referrals.

By networking and marketing your business effectively, you can build your client base and establish yourself as a trusted bookkeeping professional in your community. Just remember to be persistent and consistent in your efforts, and always provide excellent service to your clients.

Set up your workspace

Setting up a workspace is an important part of starting a bookkeeping business. Here are some tips to help you create a comfortable and professional workspace:

Choose a location

Decide where you will work, whether it’s from home or from a rented office space. Make sure the location is quiet, free from distractions, and has a professional atmosphere.

Equip your workspace

Make sure your workspace is equipped with all the necessary tools and technology you’ll need to run your business. This may include a computer, accounting software, a printer, office supplies, and a phone.

Create a comfortable environment

Your workspace should be comfortable and conducive to productivity. This might include a comfortable chair, good lighting, and a clean and organized workspace.
Set boundaries: If you’re working from home, it’s important to set boundaries to ensure that you can focus on your work. This might include setting specific work hours, having a designated workspace, and communicating with family members or roommates about your need for quiet during work hours.

Consider your clients’ needs

If you’ll be meeting with clients in your workspace, make sure the space is professional and comfortable. This might include having a separate area for meetings, comfortable seating, and refreshments.

By creating a comfortable and professional workspace, you’ll be better equipped to focus on your work and provide high-quality bookkeeping services to your clients.

Establish your workflow

Establishing a workflow is essential for running a successful bookkeeping business. Here are some tips for developing a system to manage your client accounts, track your time, and keep up with deadlines:

Set up a client management system

Use software like QuickBooks or Xero to manage your client accounts, track transactions, and generate invoices. This will help you stay organized and keep track of your clients’ financial information.

Create a schedule

Set up a calendar to track deadlines for tasks like tax filings, financial reporting, and invoicing. Use a project management tool like Asana or Trello to manage your workflow and ensure you meet deadlines.

Use time-tracking tools

Use time-tracking software like Toggl or Harvest to monitor the amount of time you spend on each task. This will help you manage your time more efficiently and bill your clients accurately.

Develop a communication system

Establish a system for communicating with your clients, such as a dedicated email address or messaging platform. This will help you stay organized and ensure you don’t miss any important messages or requests.

Set up backups and security

Protect your clients’ data by setting up backups and implementing security measures like encryption and two-factor authentication.

By establishing a workflow, you’ll be better equipped to manage your bookkeeping tasks efficiently and provide high-quality services to your clients.

By following these steps, you can set yourself up for success and launch a thriving bookkeeping business.

Finances Needed to Start a Bookkeeping Business

Starting a bookkeeping business requires careful planning and consideration of your finances. Here’s a breakdown of the expenses you’ll need to consider when starting your bookkeeping business:

Business registration

Depending on the type of legal structure you choose, you may need to pay a fee to register your business with your state or local government. The cost can vary widely, but typically ranges from $50 to $500.

Accounting software

You’ll need accounting software to manage your clients’ finances and generate reports. The cost of accounting software can range from free to hundreds of dollars per month, depending on the features you need. Popular options include QuickBooks, Xero, and Wave.

Office equipment and supplies

To run your business, you’ll need a computer, printer, scanner, and other office supplies. Depending on your existing equipment, you may need to spend anywhere from a few hundred dollars to several thousand dollars to get set up.

Marketing and advertising

To attract new clients, you’ll need to invest in marketing and advertising. This can include creating a website, business cards, and other marketing materials, as well as paying for online ads or attending networking events. The cost can vary widely, but you should expect to spend several hundred to several thousand dollars in the first year.


To protect your business, you’ll need liability insurance. The cost can vary depending on the coverage you need, but typically ranges from a few hundred to a few thousand dollars per year.

Continuing education and training

As a bookkeeper, it’s important to stay up-to-date on the latest accounting practices and software. You may need to invest in training or continuing education courses, which can range from a few hundred to several thousand dollars per year.

Overall, you should expect to spend several thousand dollars to start your bookkeeping business, with ongoing expenses ranging from several hundred to several thousand dollars per year. However, by carefully managing your finances and investing wisely, you can build a successful bookkeeping business that provides a steady income and the flexibility to work on your own terms.

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