If there’s one thing common to all business owners, it’s that they’re time poor. However, this doesn’t excuse them from getting important tasks done, including all important online marketing work. This is where paying someone else to do this work becomes a priority.
So where should one turn to get all manner of online marketing work done; quickly and for the right price. Well, I’m a big fan of Fiverr myself, and I would highly recommend it to you too.
For those who don’t know, Fiverr is an online marketplace where you can find the specialists you need to get things done! The minimum fee for a job on Fiverr is $5, which is where the service gets its name from, however, if you want more than just a basic service, then you’ll pay a little bit more. However, because Fiverr allows negotiation and custom quoting; you can always get a great price.
Although Fiverr lists more than three million different types of services on their site, its those that concern online marketing that offer the greatest value for business. So here’s five great online marketing services you can get done on Fiverr.
Explainer Videos
If a picture is worth a thousand words, then a video is worth a million I say. This certainly holds true when you’re trying to get your marketing message across online. In fact, numerous research studies have shown that video can lift online conversions up to a whopping 144% over text and images. In fact, over 70% of those websites that regularly achieve a top ten position in the Google search results are using a least one video, if not several.
With Social media channels such as Facebook, posts that contain a video are viewed at a much higher rate that those without one, achieving a much greater reach than any other post type. Most importantly of course, video has the ability to engage your prospects much more deeply and convincingly that any other media type, which increases the likelihood of making a sales.
Therefore, employing video effectively as part of your online marketing machine is essential if you are going to do well. Fiverr is an awesome place to source videos of all types and formats, created by a diverse community of talented video specialists. Some of the videos I’ve had created by Fiverr developers include animated whiteboard explainer videos, customised intros for my training videos and promotional videos for the various courses, workshops and seminars I offer.
I simply could not run my online marketing campaigns without the awesome videos I have created for me by Fiverr developers.
Graphic Design
Graphic design work can be very expensive when sourced locally; however, there are many fantastic graphic designers on Fiverr that come from all over the globe, each with their own particular capabilities, specialties and styles. Some of the most common graphic design work that you can have done by a Fiverr consultant include logo and banner design, Photoshop image editing, business cards and stationery, flyer and poster construction, banner ads and social media design.
When looking for a graphic designer on Fiverr, I recommend trying to find one that can perform your full set of graphic design needs so that the look, feel and style of all your business assets and documentation are consistent. This ensures that your logo complements your website banner, which in turn is consistent with the banner art displayed on your social media assets such as Facebook, Twitter and Google+.
You also want to ensure that this consistency also extends to your paper-based marketing materials as well, which primarily include your business cards, letter heads, brochures, flyers and other key business documentation items. I have found from direct experience that using one Fiverr contractor to create all of these assets for you gets a much better results than allocating them to a range of people, none of whom are coordinating their efforts with one another.
Transcription
The changes introduced by Google to its search algorithm over the past 18 months guarantee that websites failing to consistently provide original, high quality, useful and user-focused content, stand no chance of ranking well! So it is now very important that you provide this content on your own website so that you can maintain a consistently high position in the Google search rankings.
Now a lot of people say that they don’t have the time to write fresh, original content, however, the opportunities to capture content and have it transcribed for you by one of the many people offering transcription services on Fiverr are plentiful. For example, if you record a video for your website, why not have it transcribed into text by a Fiverr transcriber. If you give workshops, seminars or training courses, record them on your smartphone or some other device, and have these transcribed for you on Fiverr. Do you drive a lot? This is another great opportunity to record yourself explaining a business topic of some kind (hands-free of course) and sending the resulting audio file to Fiverr to have it transcribed.
These excellent opportunities to capture content and have it transcribed into text for your website by Fiverr contractors allow you to generate heaps of useful articles, blog posts and frequently asked questions for your website without so much as having to type a single word.
Web Programming
Sometimes you might want to do something quite special and customised on your website only to find that there is no specific plugin, add-on or module that does this job for you. This is where the services of a Fiverr web programmer can prove to be very useful. For example, perhaps you want a customised form created for your website that has to be thoroughly validated before it is submitted. This is exactly the kind a job a skilled HTML / JavaScript programmer could do for you.
Or perhaps you found a WordPress plugin that has functionality quite close to what you want, but you would like to have it modified to your precise needs. In this case a WordPress expert with PHP programming skills is precisely the kind of Fiverr contractor you’d be chasing after. Just make sure you get someone that’s happy to install their solution for you when it’s ready so that you don’t have to deal with the technicalities of this yourself.
Another very handy kind of Fiverr web programmer to have on call is one who specialises in CSS. CSS is the coding language used to create the look, feel and style of your website. This includes font size, type and colour, page layout, colour schemes, menu and sub-menu appearance, heading appearance, button styles, form styles and so much more. So if you feel that your website is a bit on the dull side, a good CSS programmer can get it looking super professional and attractive in no time.
Business Presentations
Business presentations play an important role in the marketing initiatives of many firms; however, the big problem usually is that many business owners and solo entrepreneurs simply don’t have the time or inclination to do these themselves. This often leads to unprofessional presentations that simply won’t do. However, once again Fiverr comes to the rescue because it has many excellent developers ready to create presentations that will rock your world and that of your prospects.
Of course, the most common type of presentation is the good old fashioned PowerPoint. However, if you choose your Fiverr contractor well, you can end up with a slide show that is engaging, succinct and puts your audience at no risk of death by PowerPoint. In fact, I’ve seen some awesome PowerPoint presentation done by Fiverr specialists that do not contain so much as a single bullet point. Just awesome.
Fiverr is also a great place to find people who can create all sorts of charts, graphs and other business diagrams for you. This includes line, bar and column charts drawn from Microsoft Excel data, organisational flowcharts and all manner of graphs that can be used to persuade your prospects to buy.
So in conclusion…
So go ahead and check out Fiverr and see what it has to offer for your business. It’s not hard to dip your toes into the water and get a small job done for $5 to $20 just to see how the system works and experience the potential benefits for your business. Most people find that they get a great deal done through Fiverr that would have otherwise never been done. Happy Fiverr-ing.