The beauty industry is ever-growing and expanding. With new trends and styles emerging, the demand for beauty services has skyrocketed in recent years. One such trend that has become popular globally is eyelash extensions. People are willing to pay a premium price for a fuller, luscious lash look. In Australia, the market for eyelash extensions has seen a considerable rise in demand, making it an attractive industry to invest in. However, the question remains, is starting an eyelash business profitable in Australia?

Market Overview

The beauty industry in Australia is valued at approximately $6.5 billion, with eyelash extensions contributing to a significant portion of the market. According to IBISWorld, the eyelash extension industry in Australia has an annual growth rate of 5.5%, making it a lucrative and profitable business. The industry is highly fragmented, with no major players holding a significant market share. This fragmentation means that there is still room for new players to enter the market and establish their businesses.

The Cost of Starting an Eyelash Business

Starting an eyelash business in Australia can be costly, and entrepreneurs need to consider several factors before venturing into the industry.

The primary expense is the initial investment in equipment and supplies, including:

The cost of equipment varies depending on the quality and brand, but it can range from $1,000 to $5,000.

Additionally, business owners need to consider overhead costs such as rent, insurance, and marketing expenses. Therefore, starting an eyelash business requires a significant investment, but it can be lucrative in the long run if managed correctly.

Marketing and Branding

Marketing and branding are crucial aspects of the beauty industry, and the eyelash extension industry is no exception. Business owners need to create a strong brand identity and differentiate themselves from competitors to attract customers. This can be done through social media, word-of-mouth, and collaborations with other businesses. Social media platforms such as Instagram and Facebook are powerful tools to showcase work, interact with clients, and build a loyal customer base. The key is to create visually appealing content that highlights the quality of work and the services offered.

Pricing and Profitability

Pricing is a critical factor that determines the profitability in the beauty industry. Eyelash businesses can charge between $70 to $200 per session, depending on the type of lash extensions and the location of the business. Business owners need to ensure that their pricing is competitive but also allows for a healthy profit margin. Profitability also depends on the volume of clients and the efficiency of the business’s operations. Most eyelash businesses operate on an appointment-based system, which means that scheduling and time management is crucial. Therefore, investing in a booking system and hiring additional staff can help increase the volume of clients and, in turn, the profitability of the business.

Challenges in the Eyelash Industry

While the eyelash extension industry is profitable, there are also several challenges that business owners need to be aware of. The first challenge is the increasing competition in the industry. As the industry continues to grow, new businesses are emerging, making it challenging to stand out from the crowd. Business owners need to constantly innovate and offer new services to remain competitive. Another challenge is the industry’s reliance on the availability and quality of supplies. If there is a shortage or increase in the price of supplies, it can significantly impact the profitability of the business. Lastly, there is the challenge of maintaining client satisfaction. The eyelash industry requires a high level of skill and precision, and clients can be demanding. Ensuring that clients are satisfied with the services provided is crucial to maintaining a loyal customer base.


In conclusion, the eyelash business is a profitable industry in Australia. The growing demand for eyelash extensions has created a market that offers significant opportunities for entrepreneurs to establish successful businesses. However, starting an eyelash business requires a significant initial investment, and entrepreneurs need to consider several factors, such as marketing, branding, pricing, and profitability. While there are challenges in the industry, such as increasing competition, supply shortages, and maintaining client satisfaction, there is still room for new players to enter the market and establish themselves as successful businesses. With the right strategy and management, the eyelash business can be a profitable and rewarding industry to invest in.

Ultimately, the profitability of an eyelash business in Australia depends on several factors, including the quality of services offered, marketing and branding, pricing, and the efficiency of the business’s operations. Business owners need to be aware of the challenges in the industry and take steps to mitigate them, such as by continuously innovating and maintaining client satisfaction. With the beauty industry continuing to grow, the demand for eyelash extensions is likely to continue, making it a promising and profitable industry to invest in.

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